![]() ![]() Pay attention to People Also Ask, if this appears high on page one (e.g., positions two or three).If the top of page one is cluttered with these results, your brand will not break into the top results. Pay attention to universal and zero-click results as well as informational sites like Wikipedia.If your resources are limited, focus on non-brand. There are other signals to warn about brand problems than ranks.Weight priority by volume. 10 keywords in position 1 with 10 searches a month each is worth less and takes more work than 1 keyword in position 10 with 10,000 searches a month.80% of the value is in 20% of the data will keep your keyword lists far smaller. When You Shouldn’t Use Rank Tracking, And Additional Considerations It’s also important to track what SEO changes were made and when, so you can pinpoint what tactics and strategies are working to improve your visibility. With the right strategy, you can move up the SERP ranks. ![]() Make changes to improve your keyword rankings where needed, such as adjusting titles and meta descriptions, optimizing images and content, or other SEO tactics that can help boost visibility in search engine results.
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